Sample Army Company Mottos

In this post, I would like to discuss Army Company Mottos.  If you are a Company Commander or First Sergeant, you should come up with an Army Company Motto for your company.  This is the phrase or “greeting of the day.”  The motto is used in formations, when addressing a superior and as the salutation of the day.

I think mottos play an important role in any military unit.  They are great for camaraderie and esprit de corps.  Mottos serve as the “greeting of the day” and help build cohesion in a unit.  If your unit does not have a motto already, make sure you get one ASAP.  There’s nothing worse than hearing a unit called to attention when it does not have a motto!

I’d like to give you some example Army Company Mottos.  These are some mottos that I have heard during my fifteen years in the military.  By no means is this list exhausted.  These are just 10 sample Army Company Mottos that come to mind right now.

  • Never Defeated!
  • Always Victorious
  • Absolute Victory!
  • Fix Bayonets!
  • Top Dawgs!
  • Never Surrender!
  • Endless Punishment!
  • Fire for Effect!
  • Total Destruction!
  • Dare to be Great!

As you can see from these 10 Sample Army Company Mottos, you are only limited to your creativity.

One of the best things you can do as a small unit leader is to ask your soldiers for potential ideas.  Try to get 3-5 potential ideas brainstormed, and then let your soldiers vote on which motto they want.  That way you get buy in from your soldiers and your unit motto will be accepted by everyone.

Also, if your company already has a motto, don’t be too quick to change it.  There’s a good chance that motto has a proud history.

On a side note, if you know of a good Army Company Motto, I would love to hear from you.  Please share some examples you can think of.  Just leave a comment to this post to do so. Share your Company Motto or any other ones you have heard. Even share any possible ideas you may have for an Army Company motto, as I am sure there are those who are trying to come up with one.

Thanks for visiting. Just post your comments, questions or suggestions below.

chuck holmes

Chuck Holmes
Former Army Major (resigned)

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5 thoughts on “Sample Army Company Mottos”

  1. I really like the positive vibe behind the motto selections: Never Defeated! and Always Victorious! Some other good ones I have run across are “The Sword of Freedom,” Perpetaum Servituim (Ceaseless Service), and “Deeds Above Words.” I agree that creating a motto together rallies unit members and creates a reminder of the common goal. Besides, a little fun builds comradery as effectively as serious team building endeavors.

  2. Great choices in your ten and great advice to let the unit brainstorm and then vote from among the top few! I always liked this one from USAF Pararescue: Yhese things we do that others may live. Some of my favorite Army Company Mottos are Night Stalkers Don’t Quit and Second to None.

  3. Neil ODonnell

    A company motto certainly helps rally a unit’s members. In the event the unit has a long-used motto, sharing the history of the unit would go a long way to getting new unit members behind the motto. In instances where a Company Commander or a First Sergeant looks into developing one, including every unit member in the entire process would be crucial. Otherwise, the soldiers may not feel a connection to the motto and feel a bit detached from the unit.

    1. I’ve served in units that did not have a company motto or unit motto. It was always akward when giving the greeting of the day or sounding off in formation. I also believe that if you are going to have a company motto, it’s vital to get input from all of your Soldiers. Make sure the motto is approved by a majority of your Soldiers so you can get their buy in and acceptance of the new unit motto.

  4. I love the potential for creativity with this topic! It should really help unify the unit through the exercise of finding a motto that best encapsulates the mood and the philosophy of the unit. Very cool. I like Fire for Effect the best!

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